Multifaceted campaign against fast fashion.

CLIENT

Mending Matters

SERVICES

Brand Identity/ Social Media/
Website Design/ Art Direction 

Mending Matters, the driving force behind the "Loved Clothes Last Longer" campaign, addresses the issues of fast fashion and its detrimental impact on the environment, society, and individual consumers. Fast fashion's rapid trend turnover puts immense pressure on young people to constantly stay on-trend, resulting in clothes with a short lifespan and excessive textile waste.

This campaign aims to raise awareness among Gen Z and encourage them to embrace a more sustainable approach to fashion by focusing on three key actions: care, repair, and rewear. By providing information, resources, and fostering a sense of community, Mending Matters empowers Gen Z to take part in a movement that challenges the disposable culture of fast fashion.